It’s a slightly ironic shift given how much of 21 century society is driven by demand for instant gratification, but one which many are welcoming.
“With online dating, you generally go first from messaging, to maybe texting and then to actually meeting up in person.” says Bernie Hogan of the Oxford Internet Institute.
“It can be hard to meet people when you’re busy,” she explains.
“So rather than putting all your efforts into having a night out and hoping you might meet someone, there’s a lot more certainty to it.
Company officials say e Harmony paid Harris Interactive $130,000 to field the research.