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Renren has an estimated 150 million registered users and 31 million active users per month.

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In China it is not unusual to find women in their late 20s who have never had a relationship.

Twenty-year-old Barbara Li, a lingustics majorr from Nanjing University who works at a magazine in Shanghai, told The Times, “I’ve been single all my life.

Your community and customers are already discussing your brand, competitors, and industry – so, finding these conversations and tapping in is your first step to developing any solid, scalable global social media strategy.

But what if these conversations are happening outside of Twitter and Facebook?

Without access to the majority of social media platforms used elsewhere in the world, the Chinese have created their own networks, just like facebook, Myspace, Youtube, and Foursquare – but with more users – which is why every global company needs to pay attention to these sites. Known as the “Twitter of China”, Sina Weibo is actually much more than just that – it has over twice as many users as Twitter, and it’s used by more than 22% of the Chinese Internet population of almost 540 million people!